Legal
Privacy Policy
Last updated: 1 March 2026
1. Who We Are
ListWyse Ltd ("ListWyse", "we", "us", or "our") operates the ListWyse platform, an AI-powered real estate photo enhancement service accessible at listwyse.com. This Privacy Policy explains how we collect, use, store, and share your personal information when you use our Service, and the rights you have in relation to that information.
We are committed to protecting your privacy and handling your data in a transparent, lawful, and fair manner. If you have any questions, please contact our privacy team at privacy@listwyse.com.
2. Information We Collect
Account information: When you register, we collect your name, email address, and any profile information you provide through our authentication provider, Clerk.
Content you upload: Property photographs and any associated metadata (such as file name, size, and upload timestamp) that you provide when using the Service.
Payment information: Billing details (name, address, card last four digits) are collected and processed by our payment provider, Stripe. We do not store full card numbers.
Usage data: Information about how you interact with the Service, including pages visited, features used, project history, and error logs.
Device and technical data: IP address, browser type, operating system, referrer URL, and other standard log data collected automatically when you access our platform.
Communications: Records of any emails, support requests, or other communications you send to us.
3. How We Use Your Information
We use your information to:
- Provide, operate, and improve the Service, including processing your uploaded photos through our AI pipeline.
- Manage your account, authenticate your identity, and communicate important service updates.
- Process payments and prevent fraud.
- Respond to support requests and feedback.
- Analyse usage patterns to improve product features and user experience.
- Send you product news, tips, and promotional communications (you may opt out at any time).
- Comply with our legal obligations and enforce our Terms of Service.
We will never sell your personal data to third parties for their own marketing purposes.
4. Legal Basis for Processing (GDPR)
Where GDPR applies, we rely on the following legal bases:
- Contract: Processing necessary to deliver the Service you have signed up for.
- Legitimate interests: Improving the Service, preventing abuse, and ensuring security, where these do not override your rights.
- Consent: For optional marketing communications and non-essential cookies.
- Legal obligation: Where we are required to process data to comply with applicable law.
5. Data Sharing & Third Parties
We share your data only with trusted third parties necessary to run the Service:
- Clerk – User authentication and account management.
- Stripe – Payment processing.
- Supabase – Database and file storage (images are stored in EU/US regions).
- fal.ai – AI image processing pipeline. Images are transmitted to fal.ai servers for processing and are not retained beyond the processing window.
- Vercel – Application hosting and edge delivery.
All third-party processors are subject to contractual data processing agreements and are required to handle your data in accordance with applicable privacy law.
We may also disclose your information if required by law, court order, or to protect the rights, property, or safety of ListWyse, our users, or the public.
6. Data Retention
We retain your account data for as long as your account is active or as needed to provide the Service. Original and processed images are retained for up to 90 days after the project is created to allow you to download your results. After this period, images are permanently deleted from our storage.
You may request earlier deletion of your content at any time. Financial records may be retained for up to 7 years to comply with tax and accounting obligations.
7. Your Rights
Depending on your location, you may have the following rights regarding your personal data:
- Access: Request a copy of the personal data we hold about you.
- Rectification: Ask us to correct inaccurate or incomplete data.
- Erasure: Request deletion of your personal data ("right to be forgotten").
- Restriction: Ask us to limit how we process your data.
- Portability: Receive your data in a structured, machine-readable format.
- Objection: Object to processing based on legitimate interests.
- Withdraw consent: Where processing is based on consent, you may withdraw it at any time.
To exercise any of these rights, contact us at privacy@listwyse.com. We will respond within 30 days. You also have the right to lodge a complaint with your local data protection authority.
8. Cookies
We use cookies and similar tracking technologies to operate the Service and analyse usage. For full details on the types of cookies we use and how to manage them, please see our Cookie Policy.
9. Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, accidental loss, or destruction. These include encrypted data transmission (TLS), access controls, and regular security reviews. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
10. International Transfers
Your data may be processed in countries outside your own, including the United States. When we transfer data internationally, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission.
11. Children's Privacy
The Service is not directed at children under 18 years of age. We do not knowingly collect personal data from children. If you believe we have inadvertently collected such information, please contact us and we will promptly delete it.
12. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of material changes by email or by posting a notice on the Service. Your continued use of the Service after changes take effect constitutes acceptance of the revised policy.
13. Contact Us
For privacy-related enquiries, contact our privacy team at privacy@listwyse.com, or write to:
ListWyse Ltd
Privacy Team
hello@listwyse.com